If you have not sent any emails recently, or if you have just started using a new email address, you should consider warming up your email address. Warming up an email address involves sending small amounts of emails to a limited number of recipients at first, and then gradually increasing the number of emails sent. This allows your emails to reach the inboxes of your recipients, rather than being caught by their spam filters.
Each email provider takes factors into account like:
Warming up an email address before sending emails is an important step in ensuring that your emails get delivered. This is because email providers can detect when an email address is sending a large number of emails at once, and if they determine that the emails are coming from an unfamiliar address, they can block them or mark them as spam.
By warming up your email address, you are slowly introducing yourself to the email provider and demonstrating that you are a legitimate sender. This can help to ensure that your emails get through.
Warming up an email address typically takes between 2-4 weeks and involves sending out a small number of emails each day and gradually increasing that number as you go. You can start by sending out around 5-10 emails per day and then increasing that number by 5-10 emails each day until you reach your desired send volume.
It is important to make sure that you are sending out relevant and valuable content in your emails. You should also send out your emails to a mix of new and existing contacts so that the email provider can see that you are engaging with different people.
Finally, make sure that you monitor your email deliverability and open rates to ensure that your emails are getting through. This will help you identify any issues that may arise and take action to address them.