First, let’s define what a Recipient Segment is. A "recipient segment" generally refers to a specific group of individuals or entities that have been identified within a broader audience based on shared characteristics or behaviors. This term is commonly used in marketing, communications, and data analysis. The purpose of segmenting recipients is to tailor messages, offers, or content to be more relevant and effective, thereby improving engagement and achieving specific objectives.
Scout’s Recipient Segments (algorithms) are build using over 98 Billion data points. These data points help us to create new lists and to enrich your data.
We often get asked “How do you come up with these algorithms?” and the answer is often “We take everything into account that you would!” These segments are built with the help of field and industry experts, data scientists, and customers like you!
If there is a Recipient Segment that you would like to see created for you, chances are, we can do it! Just let us know how you want it to be built and watch the magic happen.