What exactly does Scout do?

<aside> 💡 Scout helps you stand out in your market and build more meaningful relationships by simplifying and automating the most critical parts of the outreach process.

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By identifying who to target, what to say, and when to say it, Scout empowers you to drive more meaningful connections effortlessly.

What you have access to:

  1. Who to target: Smart-Segments and Contact Enrichment Data
  2. What to say: Content and AI-Driven Copy
  3. When to say it: Marketing Automation

While some businesses use over 12 tools for these tasks, Scout consolidates these processes into one platform, streamlining how you:

  1. Identify your customers (Build outreach lists): Scout automatically identifies contacts that fit your ideal customer profile using industry best practices, demographic data, property and location data, and specific triggers.
  2. Get Information on Them (Research and data enrichment): With access to over 350M records and up to 600 data points, Scout instantly populates the information you need to personalize your marketing, providing comprehensive data enrichment.
  3. Personalize Your Outreach (Through templates and AI): Start with proven templates and craft endless variations of personalized messages.
  4. Automate Your Marketing (Multi-touch campaigns): Automate your outreach to save time constantly uploading lists, checking for follow-ups, and digging into reports.
  5. Connect At the Right Place At The Right Time (Get Into Their Inbox): Most marketing fails because it doesn’t ever reach the customer. Less than 20% of phone calls are answered and over 90% of direct-mail goes directly into the recycling bin. Email is the most scalable, personal, and cost-effective marketing channel by a wide margin.