Cold Email Benchmarks by Industry

Here's a breakdown by industry to help you benchmark your performance.

To help you benchmark your performance, we've gathered industry-specific stats from top cold outreach platforms including Scout, QuickMail, GMass, Mailmodo, and others. These insights are based on millions of cold emails sent across dozens of sectors.

⚠️ Note: These are average benchmarks. Your results may vary depending on your audience, messaging, subject line quality, follow-up cadence—and your outreach platform (like Scout 😉).

📈 Average Cold Email Performance by Industry